Tepeyac Community Health Center Case Study

Client: Tepeyac Community Health Center, Denver, CO
Duration: December 2022 – August 2024

Challenge:

Tepeyac Community Health Center sought to increase visibility, attract new patient appointments, and specifically target Medicaid and Medicare patients. They needed strategic digital marketing solutions to achieve these objectives.

Our Solution:

DPM Digital Marketing provided comprehensive digital marketing services, including:

• SEO Management: Improved organic search visibility through targeted keyword strategies.

• Google Ads Management: Created and optimized ads to attract new patients, focusing on Medicaid and Medicare recipients.

• Content Marketing: Developed engaging, SEO-driven blogs and pillar marketing campaigns, notably for the newly opened Pharmacy.

Impact:

• Clicks to website: Increased significantly, from 5,750 (mid-2022) to 7,990 (2023 YTD).

• Website Impressions: Grew substantially from 110,000 to 165,000.

• Organic Search Users: Increased by 29.52% year-over-year, strongly boosting site traffic and visibility.

• Paid Search Users: Improved by 15.49%, enhancing targeted patient acquisition.

• Consistent growth in new patient appointments.

• Increased patient engagement, especially among Medicaid and Medicare users.

Testimonial:

"New patients consistently cited online search and ads as their primary discovery method for our clinic, clearly demonstrating the value and effectiveness of DPM Digital Marketing's strategies."
– Molly Gidley, Former Communications Director, Tepeyac Community Health Center

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